(IBNS): Seeking to give a major impetus to its efforts to woo tourists from India, Sri Lanka Tourism recently held a string of roadshows in several Indian cities like Kolkata, Ahmedabad and Pune.
The Kolkata Roadshow was organized on September 25 in Taj, City Centre, followed by Ahmedabad on September 27 and in Pune on September 29.
Kolkata event was addressed by Nalin Perera, Board Member of Sri Lanka Tourism Promotion Bureau and Director General of Sri Lanka Tourism Development Authority and Thisum Jayasuriya, Chairman, Sri Lanka Convention Bureau.
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Sri Lanka Tourism showcased its top tourism attractions during the event which was participated by 36 Sri Lankan Travel and Tourism companies and around 200 Indian Tour Operators comprised of travel agents, MICE, Hotels, corporates.
“The country’s tourism industry witnessed a rise in recent tourist influx years, with Sri Lanka being named the ‘best adventure destination in Asia’ and the ‘best up-and-coming travel destination’ by Lonely Planet. Sri Lanka Tourism is poised to scale new heights by the year-end as the country received 1,70,247 tourists from India up to August 2023. Record number of tourists from India vising Sri Lanka was highest in 2018 with 4,24,887 arrivals,” said Nalin Perera.
