(TAN): The concept of live-streaming of wildlife safari introduced by Sri Lanka Tourism has gathered interest and enthusiasm not only among domestic travellers but also by potential overseas travellers. First episodes covering Minneriya and Kaudulla National Parks have created over 100,000 impressions on social media and close to 800 comments.
“We have had a great response from viewers, and the engagement is very high. We have received a large number of requests for the proposed competition too,” said Kimarli Fernando, Chairperson of Sri Lanka Tourism.
The live streaming was not limited to Facebook and YouTube; the streaming was also shared simultaneously on leading streaming channels in the World such as Roku TV, Apple TV and Periscope to make it easier for the international audience around the world.
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While Covid-19 travel restrictions resulted in cancelling travel plans and confining the world at large to their homes, Sri Lanka Tourism is taking tropical wildlife into the living rooms of travellers with the help of live streaming technique and digital media. The safari drives broadcasted from four popular National Parks of Sri Lanka let viewers have a sneak peek into the lives of majestic beasts of the paradise island without leaving their home.
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