(TAN): The Starling Atlanta Midtown, Curio Collection by Hilton has officially opened as the newest evolution of Atlanta’s Hotel Midtown. This rebrand is brought to life with the property joining Curio Collection by Hilton, the hotel conglomerate said in a news release.
The Starling marks the brand’s second property in the Atlanta area and adds to Hilton’s roster of full-service Atlanta properties.
Formerly known as the W Atlanta Midtown, the hotel’s new identity, under the Curio Collection by Hilton brand, pays homage to its home in “the city in the forest” and takes inspiration from the starling bird that can be found in nearby Piedmont Park.
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“We are thrilled to unveil our new name and identity,” said Kathryn Day, general manager, The Starling. “Atlanta is constantly growing and changing. Likewise, our history is layered and ever-changing. We aim to embody our city’s edge and energy, while infusing a bold sense of bespoke consideration to be a home for the larger Atlanta community and the next generation of travelers.”
The Starling has 433 inviting guest rooms and 33 unique suites with sweeping city views and 45,500 square feet of meeting space, including 9,400 square feet of ballroom space and a top-floor event space featuring panoramic views of the city. Public spaces also offer an expansive terrace pool, a bustling lobby lounge, as well as a spa and fitness center.
