(TAN): Tel Aviv will launch a new tourism campaign luring Israeli locals to travel to the city after the sector suffered a massive hit because of COVID-19, reports said.
So far, the country has reported over 19,000 cases including 300 deaths, as per data from Johns Hopkins University.
According to reports, Tel Aviv municipality and Tel Aviv Hotel Association will reportedly roll out the campaign offering Israelis who visit Tel Aviv numerous benefits such as two tickets for the price of one to attractions, free use of bicycles, and tours.
“Tel Aviv’s thriving tourism industry was providing employment to thousands until the outbreak of the coronavirus. We are determined to bring back this industry to its full activity while still keeping the purple not guidelines at beaches, restaurants, coffee shops, museums and other attractions,” Tel Aviv Mayor Ron Huldai was quoted by The Jerusalem Post as saying.
Tel Aviv Hotel Association head Jimmy Zohar reportedly said domestic tourism will in the next few months be at the centre of attention in the Tel Aviv-Jaffa area. He reportedly added that a blend of benefits and good prices on hotels will encourage Israeli tourists to visit the city for a break.
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The tourism ministry will also run an advertising campaign to boost domestic tourism in the country, which will reportedly run from June 18 to August 1 simultaneously with Tel Aviv’s campaign.
“The tourism ministry and hotel union will continue to cooperate with Tel Aviv municipality to promote tourism for the duration of the coronavirus and even after. Summer is an excellent time for many Israelis who have yet to experience Tel Aviv to find all the city has to offer and fall in love with it,” Tourism Minister Asaf Zamir was quoted by The Jerusalem Post as saying.
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