(TAN): Thailand’s ministry of interior’s community development department has partnered with Airbnb to launch a new campaign, Meet Thailand’s Villages, to give a boost to tourism in Thailand by showcasing the country’s local communities to the world.
Airbnb has previously carried out destination marketing campaigns in Thailand, promoting emerging destinations such as Buriram and Saraburi.
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To pilot the current program, Airbnb has collaborated with the community development department to onboard five local communities to host Airbnb Online Experiences. The online experiences hosted by Thailand’s local communities as part of this initiative, and which can be booked by guests anywhere around the world.
The first phase of the campaign five local communities from Krabi, Chiang Mai, Samut Songkram and Loei will showcase their passions, skills and cultures globally through Airbnb Online Experiences. This provides a way for local communities to earn during this time of restricted travel while potentially reaching hundreds of millions of virtual travelers at home and around the world.
“We are delighted to launch this innovative collaboration with Thailand’s Community Development Department that aims to showcase the passions, skills and cultures of local tourism entrepreneurs to the rest of the world through Airbnb Online Experiences,” said Anita Roth, global Director, strategic engagement and Policy, Airbnb. “In a time of restricted global travel, this partnership is… creating and implementing solutions that spread the benefits of tourism to support Thailand’s recovery.”
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The Online Experiences hosted by Thailand’s local communities as part of this initiative, and which can be booked by guests anywhere around the world, are:
- Fun Fisherman Life, Ocean to Table (Baan Pak Map, Samut Songkram)
- Journey Through Village of Clay Artistry (Baan Muang Gung, Chiang Mai)
- Visit Northern Thai Silversmith Road (Wualai, Chiang Mai)
- Visit the Hidden Thai Village (Baan Na Pa Naad, Loei)
- Nai Nang, the Thai Village by the Ocean (Baan Nai Nang, Krabi)
More communities from various regions of Thailand are to be added to this initiative by the end of the year.
