(TAN): The Tourism Authority of Thailand (TAT) intensified the ‘Visit Thailand Year 2023: Amazing New Chapters’ campaign and Thailand’s drive towards responsible and sustainable tourism at the 30th Arabian Travel Market (ATM) 2023, held on 1-4 May, in Dubai, the TAT said in a statement.
“Since there is the growing interest of the Middle East market in sustainable travel, shopping, and health and wellness activities, we wish to deliver fresh travel experiences through Thailand’s 5F soft-power foundations of Food, Fight, Fashion, Film, and Festival, while highlighting Thailand’s strength in nature, and Thainess. TAT aims to create a meaningful travel experience that will be meaningful not only for travellers, but also for the local communities and the environment,” TAT Governor Yuthasak Supasorn said.
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In 2022, Thailand welcomed 314,882 Middle East visitors with nearly 100,000 visitors from Saudi Arabia and around 66,000 visitors from the United Arab Emirates (UAE). Travellers from the Gulf countries are considered among the most high-spending groups and high average length of stay.
