(TAN): Tourism Australia has released a new video to share a message of positivity with visitors in the wake of the coronavirus pandemic.
“With Love From Aus”, which shows people staying connected virtually with Australia’s wildlife, landscapes and nature in general, is reportedly designed to remind holidaymakers that the country will still welcome them after the crisis is over. Until then, they should remain indoors and daydream about the destinations they plan on visiting.
[ALSO READ: Hilton donates up to 1 million rooms to US healthcare workers]
In the video, webcam shots of people confined in their respective homes are shown along with the country’s native animals including koala, “look there’s a quokka”, and “roos running amuck”. The video also points out that nature is taking a break – “the grass is getting greener” and “Uluru is having a rest”.
The ad has reportedly been created by international advertising agency M&C Saatchi, the same company that had made the “Holiday Here This Year” domestic tourism campaign earlier this year, encouraging citizens to support the areas affected by the bushfires by travelling within Australia.
Tourism Australia’s Managing Director Phillipa Harrison said the video, inspired by the organisation’s “Matesong” campaign, was created to spread positivity in a world impacted by the pandemic.
“In these times of uncertainty, the world needs a little positivity and something to look forward to. Inspired by Matesong, today Tourism Australia is sending a uplifting message to Australians and the world – keep dreaming about the beautiful places, people and experiences waiting for you on the other side of this – with love from Aus….. (Thanks for your support M&CSaatchiSYD),” she wrote on LinkedIn.
The video is reportedly the first ad to be rolled out under Tourism Australia’s “Come Alive Our Philausophy” campaign since the launch of “Matesong” featuring Kylie Minogue, which was paused during the bushfire disaster.
Unveiled on October 30, 2019, the AUD 38 million (USD 23.7 million approximately) global campaign “Philausophy” is aimed at attracting more tourists to Australia over the next three years.
Related posts:
Western Australia’s biggest-ever intrastate tourism campaign urges locals to travel in their home state amid COVID-19
Tourism Australia to cancel the upcoming Australian Tourism Exchange 2020
Virgin Australia enters voluntary administration, seeks bankruptcy protection under pressure of COVID-19
Tourism Australia releases new online interactive map for domestic holidaymakers
