(TAN): The annual International Luxury Travel Market (ILTM) saw 24 businesses associated with tourism join Tourism Ireland in Cannes earlier this month.
Some of these businesses included Ballynahinch Castle Hotel, Culloden Estate and Spa, Luxurious Ireland, Ireland’s Blue Book, Galgorm Spa and Golf Resort, and Secret Ireland Escapes.
Tourism Ireland is presenting several themes at this year’s ILTM, comprising the “Wild Atlantic Way”, “Ireland’s Ancient East”, “Northern Ireland – Embrace a Giant Spirit”, “Belfast and Dublin”, along with food and drinks experience “Taste the Island”.
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ILTM, targeted at the global luxury travel industry, draws over 1,800 travel agents and decisionmakers who create cutomised luxury travel plans for high net-worth clients from 80 countries across the world.
The four-day invitation-only event that takes place at the Palais des Festivals in Cannes also hosted luxury travel editors and journalists from 200 international publications. The event provides a platform where tourism businesses can meet on a one-on-one basis and do business with noteworthy travel agents and media.
Tourism Ireland’s Head of Business Partnership Louise Finnegan said they wanted to highlight the scope of luxury tourism around Ireland at this year’s ILTM in Cannes.
“The format of one-to-one appointments provides an opportunity for our partners from Ireland to network and do business with new and established luxury travel buyers from around the world – ensuring the island of Ireland is ‘top of mind’ for them in 2020 when recommending destinations to their clients,” she added.
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Tourism Ireland recently launched its three-year marketing strategy for 2020-22 in Dublin where it said the marketing body aimed to raise visitor numbers by 7% to 12 million by 2022. It also had a goal of increasing overseas revenue by 13% to EUR 6.54 billion (USD 7.25 billion approximately).
