(TAN): Tourism New Zealand, New Zealand Trade and Enterprise, Ministry for Primary Industries, Education New Zealand and New Zealand Story are working together on a joint global campaign to promote the country’s brand to the world.
The new “Messages from New Zealand” content builds New Zealand’s reputation offshore as a great place to live, study in, buy products from, invest in and visit again when the time is right.
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“It’s incredibly important we continue to build preference and desire for New Zealand while our borders are closed, says Stephen England-Hall, CEO of Tourism New Zealand. “Even though the world can’t visit us right now, there are many ways consumers can choose to experience New Zealand, through our export products including New Zealand’s world-class food and beverage as well as digital content and experiences.”
“We’re working hard to encourage Kiwis to get out and try something new to support domestic travel and our tourism sector. At the same time, it’s equally important that we continue to build preference for New Zealand’s brand offshore to support exports today as well as drive our economic recovery when borders do reopen,” he said.
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The CEO of New Zealand Trade and Enterprise, Peter Chrisp, said: “We have come to realise that New Zealand is a special place, driven by a set of shared values, that underpins everything we do, including our response to the threat of COVID-19. So, at a time like this, when we can’t visit our markets, it is important to keep this special brand of New Zealand alive.”
The campaign, which launched on July 19, will run into 2021.
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