(TAN): The American travel industry launched a campaign named “Let’s Go There” to encourage Americans to start planning their next trip. The campaign, backed by Hilton, is a result of an industry-wide collaboration of more than 75 businesses and organizations.
“The ‘Let’s Go There’ campaign aims to tell travelers: When it’s time for you, we’ll be ready,” said US Travel Association President and CEO Roger Dow, whose organization is supporting the activities of the coalition. “There is pleasure in planning travel, and when the moment is right, the industry is committed to being well-prepared for the safe return of travelers. Our industry recognizes the need to pull together in this moment — as colleagues, not competitors — in a united message of welcome, preparedness, and desire to serve travelers’ needs.”
While public health is the top priority, the need to get Americans moving again as soon as safely possible is urgent for jobs and the economy. More than one-third of travel related jobs have been lost since March.
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“Travel is an unstoppable force for good in this world. When people travel, they make connections across cultures, take in new experiences and make memories that last a lifetime,” said Chris Nassetta, president and CEO of Hilton. “We know that travelers are eager to get back out into the world, and our industry is excited to help them dream about their next trip and welcome them to destinations near and far.”
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