London (TAN): United Kingdom-based independent travel agent group Advantage Travel Partnership is preparing to launch a campaign to make its members aware about the LGBTQ tourism market’s value, a report in ttgmedia.com said.
The group wanted to assist members to make the most of the segment. Its head of marketing David Forder reportedly said the sector offered great prospects as the LGBTQ travel market was worth an estimated GBP9 billion in the United Kingdom.
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The group asked members to fill out a survey to help it gauge the general awareness and the requirements to cater to the LGBTQ tourism market.
“Advantage Travel Partnership is continually looking at new ways to support members and help them grow their businesses. Our goals for the campaign then are simple – raise awareness, canvass our members’ views and needs and respond to them through tailored solutions that will help them capitalise on the opportunity,” Forder was quoted by ttgmedia.com as saying.
Advantage Travel Partnership reportedly collaborated with Malta Tourism Authority on the campaign.
“We’re delighted to be working with Malta Tourism Authority on this campaign who, when you consider their notable achievements in embracing LGBT+ travellers, are the perfect partner for the project. Offering a highly personalised service is one of the main attributes independent agents have that sets them apart from OTAs and the like. As with many other segments of the market, if our agents understand the specific considerations some LGBT+ travellers have when booking, they can tap into this market to creae a win-win situation for the client and themselves,” Forder was further quoted as saying.
