UNWTO highlights importance of empowering small players to drive sustainable tourism

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UNWTO Secretary-General Zurab Pololikashvili. Picture from UNWTO’s official Facebook page.

(TAN): UNWTO has stressed the importance of empowering grassroots actors as well as MSMES in order to drive sustainable and inclusive transformation and build greater resilience.

UNWTO has placed tourism firmly on the agenda of the G20 countries, which are meeting in Bali this week. Under the Indonesian Presidency of the G20, UNWTO Secretary-General Zurab Pololikashvili urged leaders to seize the opportunity to rethink and transform tourism in order to deliver on its massive potential for sustainability and opportunity.

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Secretary-General Pololikashvili said: “We are behind in progress towards the Sustainable Development Goals. In fact, progress has actually been reversed in areas like gender equality. Tourism can help us get back on track. But we need to speed up. And we need to scale up. There is no time to lose.”

Over the course of 2022, UNWTO has worked with the G20 Tourism Working Group under the leadership of the Indonesian Presidency and the Minister of Tourism and Creative Industries, Sandiaga Uno, on Guidelines to make MSMEs and Communities agents of transformation. 

According to the latest UNWTO World Tourism Barometer, international tourist numbers worldwide are on track to reach around 70% of pre-pandemic levels by the end of the year. UNWTO recognizes the sector’s responsibility to make sure this recovery is translated into more decent jobs, increased investment in infrastructure, skills and talent for the digital and green transformations and women empowerment.

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In a post-pandemic world, renewed governance, multilateralism and international cooperation are the only path to address a world in a poly interconnected crisis stressed the UNWTO Secretary-General. Since the G20 economies represent 80% of global GDP, 60% of the world population and 76% of the tourism GDP worldwide, they are in a position to lead by example, he added.

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