UNWTO, Global Tourism Economic Forum to deepen partnership to address challenges facing tourism sector

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UNWTO Secretary-General Zurab Pololikashvili
UNWTO Secretary-General Zurab Pololikashvili in Lisbon. Picture by UNWTO.

(TAN): UNWTO and the Global Tourism Economic Forum (GTEF) have announced plans for a revamped and enhanced annual forum to coincide with the 10th anniversary of the event in Macau, China (September 21), UNWTO said in a news release. 

The location of subsequent forums will then alternate between Macau and a different host country, to be jointly selected by UNWTO and GTEF.

“UNWTO is proud to work with the Global Tourism Economic Forum to unite governments and private sector leaders and address the biggest challenges and opportunities facing our sector today. We look forward to building on our successful partnership in 2023 and beyond,” UNWTO Secretary-General Zurab Pololikashvili said in Lisbon.

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Pansy Ho, vice chairman and secretary-general of GTEF, said: “In response to China’s policies in supporting enterprises to ‘go global’, we will stage the GTEF, an international platform, overseas every other year. Looking forward to the future, we believe that mainland China, Macao, and even the world can benefit from the event.”

GTEF’s 10th edition will focus on the theme of “Destination 2030: Unlocking Tourism for Business and Development”. It will bring together governments as well as leaders from across the public and private sectors to further establish the forum as the premier annual event for public-private partnerships and tourism for business growth and development.

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