(TAN): Virgin Australia said it is launching the country’s first airline baggage tracking tool across more than two-thirds of its domestic network, allowing guests to know where their bag is at every step of the journey.
The tool, which the airline said has been two years in the making, comes as lost baggage remains a pain point for flyers across the globe.
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Initially piloted in May 2023, the tracking tool will be available on most domestic routes between major airports, including Sydney-Melbourne, Brisbane-Sydney, Melbourne-Gold Coast, Melbourne-Hobart, Adelaide-Melbourne and Sydney-Sunshine Coast. The airline’s remaining domestic network, including select services departing Perth, are expected to get the tracking tool in the near future.
Virgin Australia Group Chief Customer and Digital Officer Paul Jones said: “We know the potential of lost baggage is a concern for travellers globally and anticipate today’s announcement will give many guests that extra level of comfort knowing where their bag is at every step of the journey.”
