Montreal (TAN): Air Canada’s low-cost subsidiary airline Air Canada Rouge has unveiled a pop-up with installations and multi-sensory experiences to exhibit its products at Toronto’s Eaton Centre.
The airline launched the pop-up to celebrate its accomplishments over the past few years.
[ALSO READ: Stagecoach to order greener vehicles worth GBP 80 million]
Managing Director of Brand at Air Canada Andrew Shibata said: “The success of Air Canada Rouge over the past six years has been remarkable.”
“We have continually enhanced our customer service since launching, including upgrades to our streaming in-flight entertainment system, installation of high-speed satellite internet, new onboard food options, including a partnership with Freshii, and an improved Premium Rouge cabin. To celebrate these achievements and our ongoing refinements we wanted through this pop-up to let people sample the fun customers on Air Canada Rouge experience during their holidays,” he continued.
There are several experiences to choose from, including walking the ‘Rouge’ carpet, and getting a chance each day to win two tickets to any one destination served by the airline.
The pop-up will operate until June 2, 2019, from 1000 hours to 2130 hours Monday to Friday, 0930 hours to 2130 hours on Saturday, and 1000 hours to 1900 hours on Sunday.
[ALSO READ: UNWTO’s promotion plan for accessible tourist destinations]
The carrier collaborated with Canadian video production company Echo Bay Media to demonstrate its success, which includes flying over 30 million passengers in over 50 aircraft.
