(TAN): Airbnb Experiences and the Singapore Tourism Board (STB) have announced a strategic partnership to help revive tourism in the city-state.
The partnership sees Airbnb Experiences and STB focusing on developing Singapore Experiences in line with evolving tourism needs and preferences, co-marketing the destination Singapore to stay top-of-mind amongst global audiences and facilitating data and knowledge exchange towards tourism recovery.
As part of this agreement, Airbnb Experiences and STB will join hands to showcase the range of unique and authentic Singapore Online Experiences on the Airbnb platform with the launch of Singapore Virtual Trips, a home page featuring a collection of Online Experiences hosted by iconic Singapore tourism industry partners. This first-of-its-kind destination page will also provide compelling Singapore destination content, offering international travellers an opportunity to explore the country virtually during this challenging period.
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Singapore Virtual Trips features a wide array of Online Experiences, including a sustainability-themed tour at Gardens by the Bay’s Cloud Forest, a virtual visit to Peranakan home museum ‘The Intan’ with owner Alvin Yapp, an interactive bingo tour of the one-north tech precinct by Monster Day Tours, and a behind-the-scenes peek into the rich history of the Old Kallang Airport with Jerome Lim, founder of heritage website The Long and Winding Road. More tourism industry partners are expected to join this initiative following this first wave of Online Experiences.
This partnership will encourage Singapore tourism businesses to take their products online, as the industry reimagines the future of tourism.
“This is an exciting new way for Gardens by the Bay to continue to delight people, enabling us to connect with friends and fans around the world. I look forward to sharing my passion for our Cloud Forest and helping virtual visitors rediscover the region’s most extraordinary cooled conservatory through this unique virtual format,” said Chad Davis, Deputy Director of the Cloud Forest, Gardens by the Bay and Online Experience host.
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Beyond Online Experiences, both parties will also collaborate in the future to onboard unique and authentic in-person Airbnb Experiences across various categories, including dining, nature, wellness, and the arts. The partnership also aims to help local entrepreneurs leverage the economic benefits of experience-driven travel, by providing them with opportunities to share their passions and interests and connecting them with travelers who are interested in Singapore.
Given ongoing international travel restrictions, the partnership aims to showcase Singapore as a destination amongst consumers worldwide, leveraging both Airbnb Experiences and STB’s strong brand images and global reach. Both parties will jointly produce a lineup of co-branded content featuring Destination Singapore and Airbnb Experiences, to be served across their respective platforms and channels.
Partnering with the STB is part of Airbnb’s work with governments and tourism agencies to support economic growth as destinations around the world seek to recover from the impacts of the Covid-19 pandemic.
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