Croatia Intensifies Online Campaigns In EU & UK To Attract More Tourists

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Croatia
CNTB has been positioning Croatia as a safe tourist destination.

(TAN): The Croatian National Tourist Board (CNTB) is conducting online promotional activities in Germany, Austria and the UK to lure more tourists to the country.

These are in addition to the already launched promotional campaign “The Vacation You Deserve Is Closer Than You Think”, which is still active in key European markets. The latest online campaigns on social networks, Google search engine and articles on popular portals are being done to provide relevant information for safe arrival and stay of tourists in Croatia.

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“We are carrying out intensified promotional activities until the end of August for German and Austrian markets as these are very important markets for Croatian tourism, where Croatia is still on the list of safe countries. This gives us optimism for the further realisation of tourist traffic, which in the case of Germany is at a high 90 percent of last year’s result for July. The United Kingdom also recently included us on the list of safe countries and which began to reestablish flight routes, where we are perceived as a safe country. With these activities we want to further strengthen this status,” said Kristjan Stanicic, Director of the Croatian National Tourist Board.

CNTB expects increased tourist traffic from Italy and The Netherlands in August.

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“Since the end of May 2020 until today, more than 67 million people have seen our promotional ads, while more than 38 million people have seen the video campaigns on the mentioned markets”, said Stanicic.

According to CNTB, Croatia is currently the only country in the Mediterranean that has recorded almost 60 percent of last year’s July tourism results this month.

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