Berlin (TAN): Germany-based travel booking platform GetYourGuide recently launched its Preferred Partners programme with two leading reservation systems: Sydney-based Rezdy and Berlin-based bookingkit.
Preferred Partners status enables GetYourGuide to collaborate more closely with Rezdy and bookingkit to develop new features, find solutions for known industry pain points and troubleshoot quickly to improve connectivity quality across the tours and activities supply ecosystem.
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“We believe our industry needs strong, independent reservation systems that are fully aligned with the interests of both tour operators and customers,” said Tao Tao, co-founder and COO of GetYourGuide. “Rather than follow the industry trend of acquiring a reservation system, which would compromise independence and stifle competition, we’ve chosen to collaborate with multiple technology companies, reaping the benefits of partnership without risks to privacy.”
The German firm is collaborating with its Preferred Partners to extend a range of exclusive benefits to tour and activity providers including dedicated onboarding assistance for optimal conversions, faster innovations, and exclusive pricing packages for GetYourGuide suppliers. Incentives are available to first-time adopters as well as operators switching from another reservation system.
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“Rezdy has been fiercely independent for over 7 years now,” said Rezdy CEO, Chris Atkin. “In that time, our sole focus has been on empowering tours and activities professionals around the world to work smarter and scale their business, whether through our booking software or our extensive distribution capabilities.”
“In tourism’s fastest growing market segment, it is crucial that tours and activities operators have a strong digital infrastructure which can constantly adapt, and we at bookingkit believe that requires a system that is not dependent on any one distribution partner,” said Christoph Kruse, CEO at bookingkit. “The breadth and depth of our collaboration with GetYourGuide will set a new standard for the industry, and bring the power of bookingkit’s solution to even more businesses in the tours and activities space.”
