(TAN): United Nations World Tourism Organization (UNWTO) has named fashion designer Giorgio Armani and chef Gino Sorbillo as Special Ambassadors for Tourism, as the sector seeks a boost after being hit hard by the COVID-19 crisis.
In their new roles, both Special Ambassadors will make use of their status and influence to promote the work of the UNWTO. As leaders in gastronomy and fashion, they represent two of Italy’s biggest economic sectors and two of the industries that contribute to making the country a global tourism leader.
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While Giorgio Armani is synonymous with Italian style, Gino Sorbillo celebrates traditional Nepalese pizza and has opened award-winning restaurants around the world.
UNWTO Secretary-General Zurab Pololikashvili said: “Italy is one of the world’s most famous tourist destinations. Each year, millions of people visit to enjoy its culture, its fashion and its gastronomy. In return, tourism supports livelihoods and local and regional economies and helps preserve this Italian culture. As UNWTO Special Ambassador for Tourism, Giorgio Armani can help amplify UNWTO’s key messages of the power of tourism to create opportunities and drive growth. As UNWTO Special Ambassador for Gastronomy Tourism, Gino Sorbillo will showcase the unique ability of gastronomy to preserve and promote heritage and give tourists a unique taste of the destinations they visit.”
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“I am genuinely pleased to have been honoured in this way by an organisation that believes that people should be encouraged to see the beauty of the globe in a respectful and responsible manner. It has been a sense of responsibility for our community that has helped my country through this terrible pandemic, and this too is what has driven me to play my small part in helping those engaged in the fight against the virus, and the fight against the economic challenges it has posed,” Armani said.
