Baku, Azerbaijan (TAN): United Nations World Tourism Organization (UNWTO) held a meeting of its Executive Council here during June 16-18 to assess the activities and progress of the preceding year and make key recommendations on the path ahead.
At this 110th session of the UNWTO’s Executive Council meeting, the member states endorsed the organization’s progress and future plans, as outlined by Secretary-General Zurab Pololikashvili, and warmly welcomed the participation of the United States as it explores the possibility of rejoining UNWTO.
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International tourist arrivals have grown by 4% over the first quarter of 2019, following on from 6% growth in 2018.
“It is an immense pleasure to be in the dynamic city of Baku for the 110th Session of our Executive Council,” Mr. Pololikashvili said. “Our time in Baku offered us the perfect opportunity to discuss the challenges presented by the ongoing rise in tourism numbers, including through the creation of more and better jobs and through driving gender equality.”
“I thank the United States for their presence and openness to the possibility of rejoining and working with us to make tourism a driver of growth and equality,” he added.
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Mr. Fuad Nagiyev, head of the State Tourism Agency of Azerbaijan, expressed his support for UNWTO’s mission. He said: “UNWTO events, including this Executive Council, are great platforms for promoting the potential of tourism and for forming and developing good working relations with both UNWTO and its member states.”
Fulfilling UNWTO’s vision of tourism as a force for good
Member States warmly welcomed the progress made as UNWTO works to fulfil the current management vision. More specifically, the Five Priorities underpinning Secretary-General Pololikashvili’s mandate include making tourism smarter through embracing innovation and digital transformation and growing competition and entrepreneurship within the sector. At the same time, making tourism a leading source of more and better jobs, and a top provider of education and training is another of UNWTO’s priorities.
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Member states meeting in Baku were informed of progress achieved to make tourism more inclusive, seamless and a means of safeguarding and promoting social and cultural heritage and environmental sustainability. Additionally, the progress made in newly launched ‘UNWTO Agenda for Africa 2030’ was welcomed. The bold four-year plan is aimed at realizing the potential of tourism for Africa, with a special focus on tourism as a driver of poverty alleviation, job creation and professional development.
Institutional streamlining and financial sustainability
The Executive Council also endorsed the latest positive financial results and structural reforms implemented under the Secretary-General, which reflect the ongoing drive to guarantee the economic sustainability of the organization.
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At the institutional level, UNWTO reiterated its commitment to diversity and transparency. The organization is moving ahead in the creation of a new Framework Convention on Tourism Ethics. This Convention brings UNWTO in line with most other UN agencies, and will specifically provide Member States with clear guidelines for making their national tourism sectors drivers of growth and inclusivity.
The meeting in Baku was celebrated as UNWTO prepares for the 23rd Session of its General Assembly, due to be held in Saint Petersburg, Russia, in September. Held every two years, the General Assembly is the most important high-level meeting of global tourism ministers and the private sector in the world.
