Sydney (TAN): Australian carrier Qantas has collaborated with New South Wales state government tourism organisation Destination NSW to boost tourism in the state.
The two parties signed a new three-year marketing agreement worth nearly AUD25 million to promote the state’s tourism potential not just across the country but also major international tourism markets including the United States, United Kingdom and Singapore. Qantas had initiated similar partnerships in 2013.
Under the new deal, focus will be on digital and social media platforms, trade partner campaigns, public relations activities, and trade and media visits.
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“As the national carrier, we know the importance of tourism in Australia and the value of partnerships like this to the tourism industry and the state economy. Through this partnership we’re continuing our efforts to encourage more people from around the world and Australia to experience everything that New South Wales has to offer,” Qantas Domestic Chief Executive Officer Andrew David said.
“This partnership is designed to increase visitor numbers and spending throughout the State. Our international customers arriving in Sydney can connect to our flights to popular destinations like Lord Howe Island and Byron Bay or explore the wineries of the Hunter Valley,” he added.
New South Wales received over 4.3 million international visitors and 35.6 million overnight visitors from around the country in the year ending March 2019, growing seven per cent from the earlier year. Qantas operates 2,200 flights to and from the state each week which adds up to around 19 million seats each year in both directions.
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NSW Minister for Tourism Stuart Ayres said he was pleased to continue the partnership with Qantas, and that both Qantas and Destination NSW will grow both domestically and internationally owing to the collaboration.
“The NSW Government values the significant role tourism plays in our State’s economy, and a partnership of this scale will go a long way in helping us work towards our goal of reaching $55 billion in overnight visitor expenditure by 2030,” he added.
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