(TAN): The Seychelles Tourism Board (STB) has partnered with one of Switzerland’s largest tour operators, Manta Reisen, to promote the islands as autumn sets in Europe.
Started on September 1, this is Seychelles Tourism Board’s first major campaign in the Swiss market this year. Alluring pictures of the tropical paradise are displayed on the trams in Zurich as part of the campaign. With trams being one of the country’s most used transports, the campaign, in partnership with Manta Reisen, is expected to have considerable reach and exposure.
Manta Reisen is not only a major tour operator specialising in promoting island destinations, but it also focuses on environmentally conscious travel which works hand in hand with Seychelles’ sustainability mission, STB said.
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Scheduled to run for a year, the campaign intends to keep the Seychelles Islands in the minds of visitors.
Speaking of this initiative, STB Director for Switzerland Judeline Edmond said, “We are placing our efforts to bring the Seychelles dream to the Swiss visitors by reminding them about our beautiful destination. This contributes towards the STB’s strategy in establishing Seychelles as a safe destination and rebuilding the confidence of our visitors worldwide.”
Switzerland was the sixth highest market for Seychelles in 2019. The destination recorded 2,727 Swiss passengers from January 1 to August 31 this year.
