Singapore (TAN): Singapore Airlines has introduced a new application for Android and iOS smartphones with a range of new features.
The app will deliver ‘faster performance and improved usability’ for a more personalised experience which will better transaction time by up to 60%, the airline said. Real-time information about boarding gate, weather and currency of destination, and baggage belt for Singapore-bound flights for the time being, has been added to the existing ‘My Trips’ function.
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Apart from enhancing the present features, the app will bring a host of new ones. Its new function ‘Capture & Discover’ will use image recognition and speech and natural language processing to recognise the user’s need, match it to a destination served by the carrier, and show supporting information and fare deals related to the destination. This function is currently available only in English.
While the ‘Translation Assistant’ feature uses real-time language translation by voice for customers travelling overseas, the ‘Measure Your Baggage’ which currently supports only iOS, helps passengers find if the size of their bag is within cabin baggage limit.
Senior Vice President Sales and Marketing at Singapore Airlines, Campbell Wilson said the airline has been making large investments to improve its digital proficiencies.
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“With new user interface designs and insourcing of developer and customer experience talent, we are working to provide faster and more customer-centric products and services to improve the customer experience,” he added.
Singapore Airlines has also improved in-flight entertainment through the app, extending access to e-Library news content based on KrisFlyer membership level, easier content browsing features in the e-Library and KrisWorld index, and the newly developed KrisFlyer account dashboard, new ‘Inbox’ feature that can store push notifications and KrisFlyer messages.
“The launch of our new app follows many other digital innovation initiatives, such as KrisPay, the world’s first blockchain-based airline loyalty digital wallet, and the progressive redesign of our website and its underlying architecture. Improvements to our mobile app will not stop here and we will continue to invest our efforts to add value to our customers’ experience,” Wilson said.
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Android users will be able to download the app following its release by September 2019. iOS users will be able to download it from the App Store in September, although the beta version will by then be available.
