Dallas, US (TAN): Southwest Airlines has partnered with California-based digital media company Matador Network to launch a four-episode travel series narrating the stories of the airline’s employees in relation to their hometowns. Named ‘My City, My Heart: An Insiders’ Guide by Southwest Employees’, the series will talk about four frontline work groups serving the carrier.
The first episode, featuring flight attendant Javier who takes viewers to explore his favourite bits about his hometown of San Juan, Puerto Rico, has been released. The other three will include provisioning agent Angie in her hometown of Nashville, Tennessee, ops agent Bevin in Ft. Lauderdale, Florida, and first officer Deidre in Denver, Colorado.
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Manager of Brand Partnerships and Entertainment Public Relations for Southwest Airlines, Michelle Agnew said the series was a ‘fitting approach’ for the airline to represent its destinations through the ‘hearts’ of its employees.
“At Southwest, it’s the Heart of our People that beats the strongest. Our Partners at Matador Network showcased the stories of our Employees and brought to life their passion and unique perspective for their city through this inspiring destination content,” she added.
While the series will be introduced across Matador’s digital channels this month, Southwest passengers will be able to watch it on WiFi-equipped flights. Apart from the four episodes, the editorial pieces sponsored by Southwest will emphasize the importance of using vacation days and ‘perfecting the art of the five-day weekend’, the airline said. The editorial content will be distributed across Matador Network.
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“There are so many companies right now seeking partners to help in telling their story—influencers and celebrity endorsements are all the rage,” Founder and Chief Executive Officer of Matador Network, Ross Borden said.
He added: “We were thrilled that Southwest wanted to partner with us on a different path, one where the brand story is told through the true faces of the Company—their own Employees! The original video series we’ve created together only reinforces that Southwest has built an amazing Company Culture that translates into happy and engaged Employees, which in turn benefits their Customers and their overall brand.”
