Fort Worth (TAN): American Airlines is enabling people to pay tribute to a loved one impacted by cancer in an exclusive way. The airline has partnered with Stand Up To Cancer (SU2C), a charitable organisation that funds cancer research, so that anyone who donates at least USD25 to SU2C this month can see the name of their loved one on an American Airlines Airbus A321 aircraft.
The A321 aircraft, decked with a special design carrying the names, will take off this fall.
The carrier will receive names of those affected by cancer in any way – whether a survivor, a current fighter or someone who has succumbed to the disease.
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Executive Vice President of People and Communications at American Airlines, Elise Eberwein said: “Our national collaboration with Stand Up To Cancer was driven by their proven approach to cancer research and our corporate purpose to care for people on life’s journeys. In a few short years, we’ve seen donations contribute to scientific breakthroughs and more access to meaningful clinical trials.”
“Today, we ask anyone who has been impacted by cancer join us in our shared goal to make every cancer patient a long-term survivor,” she added.
The marketing campaign will include television and digital advertisements featuring SU2C ambassador Tim McGraw, among others, all of whom have had a personal link with cancer.
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McGraw said: “Every family in America has a cancer story, my own family included. Too many of us have lost our parents, children, spouses and friends to this terrible disease. I’ve been so touched by the stories of the American Airlines team members I’ve met over the past month and I’m honored to lend my voice to this campaign to help create a world where all cancer patients can become long-term survivors and have more time with the people they love.”
All proceeds from the campaign will go to SU2C.
“We are so honored to team up with American Airlines in this empowering campaign, which offers anyone who’s been affected by cancer the chance to join our mission, publicly honor a loved one and stand up to cancer,” said co-founder of SU2C Rusty Robertson.
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She added: “American Airlines continues to be a tremendous supporter of SU2C, and the critical dollars raised by this incredible campaign expands our mission to accelerate the pace of cutting-edge research and innovative cancer treatments to save lives now.”
The first names that will find a place on the plane will be of American Airlines employees who have been affected by cancer at some point, the company said.
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