(TAN): Tourism New Zealand’s General Manager International Angela Blair says the India market is demonstrating a good potential for New Zealand to increase high-quality visitation that will support ongoing industry recovery.
The total arrivals from India this year are up 124% on 2019 numbers. Arrivals coming to New Zealand for a holiday are at 63% recovery. The India market also showed strong growth pre-Covid, with total arrivals in 2019 at 66,775.
[ALSO READ: Virgin Australia launches airline baggage tracking tool in its domestic network]
“Tourism is critical to New Zealand’s economy — it’s our second biggest export earner and Tourism New Zealand is focused on attracting high-quality visitors to support New Zealand’s recovery,” said Blair. “High quality visitors contribute positively beyond the economic, they benefit our environment, culture and society too. Visitors from India are considered high-quality, often travelling in New Zealand’s shoulder seasons; Autumn and Spring, to a range of regions and staying an average of 13 days.”
“Holiday visitors from India also have some of the highest spend per visit of all our markets, an average of NZD 5,324 (USD 3,176) per visit, third highest behind visitors from UK and Germany.
Around 16.4 million people in India are currently considering a holiday to New Zealand, according to Tourism New Zealand research.
